Jane Goodall is one of the world's most famous conservationists and scientists. Her pioneering study of wild chimpanzees began 50 years ago in Tanzania and revolutionised how we think about both chimpanzees and ourselves. JGI SA’s mission is to prevent the extinction of chimpanzees through conservation, research and education via:

• Primate Care and Research: through study in the wild, and at our JGI SA Chimp Eden Sanctuary, orphans of the entertainment and bushmeat trade are cared for and given a chance at better lives
• Community Centred Conservation: recognising the need for education regarding the ways in which man and nature can co-exist without harming communities
• Environmental and Humanitarian Education: through the Roots & Shoots international youth education programme which aims to inspire young people to take positive action on the environment on behalf of all the planet's inhabitants.